Just weeks after a locally owned business received national exposure about their new store, more honors are coming in for the Evans family at Evan’s Jewelers in Smithfield.
INSTORE, “The Magazine for the American Jewelry Store Owner,” recently held its 15th annual contest for ‘America’s Coolest’ independent jewelry retailers. A total of 85 stores were entered in the 2016 contest. Evan’s Jewelers received an honorable mention.
The stores were judged by a panel of retail experts on business practices, history, online presence, interior decor and curb appeal.
“Every year we feel privileged to bring our readers the best of the best in our industry,” said Ralf Kircher, INSTORE’s executive editor. “Winning stores often have amazing product lineups and are impressive to look at. But a store wouldn’t really fit our ‘cool’ criteria if it weren’t for such aspects as innovative marketing, creative retail environment and a unique work culture.”
“The Evans family is very honored and humbled by this special recognition,” said owner Daniel Evans. “We are so happy to represent the thousands of independent jewelers across America by providing a family atmosphere for our customers with a quality product and quality service. As we always say here at Evans, “When you leave Evans Jewelers you leave with quality.”
Earlier this month, Evans Jewelers was recognized in the July edition of Southern Jewelry News for creating a “destination” store at 320 East Market Street. The report highlighted that every time you visit the store a member of the Evans family is there to greet you. In addition to jewelry, the store also features wine and cigars. Contributed photos