After months of work on a proposed new logo for the Town of Selma, the project has been tabled indefinitely.
The Selma Marketing Committee has met several times on a new logo.
The idea for a new logo began in 2015 as a class project for students studying graphic design at Wake Tech. The conceptual designs produced by the students served as the starting point for the Marketing Committee to develop a new Town logo.
Following several revisions, the committee narrowed down the choice to one design. But when it was presented to the town board at their August 9th meeting, discussions quickly turned to costs.
“I would like to understand the cost of changing logos,” Councilman William Overby asked.
“There is no cost at this point,” Town Manager Jon Barlow replied.
Overby then asked, “What’s wrong with the design we have now?”
Mayor Pro Tem Jackie Lacy said she didn’t think the new logo correctly portrayed Selma. “We are a railroad town,” Lacy added saying any logo should include the railroad.
Overby said regardless of which logo was selected, “It’s not free. Nothing is free.”
Mayor Cheryl Oliver said a new logo was needed for a “new refreshed vision” and to bright up the town including the gateways.
Councilman Tommy Holmes said citizens have not had a say in the selection of a new logo. Holmes said he could not vote for a logo where only 4 or 5 people on the marketing committee had seen and they make a decision for the entire town.
Holmes agreed with Overby saying the town couldn’t spend $10,000 or more on switching logos.
Pro Tem Lacy said more time was needed.
The board unanimously agreed to table the logo design discusses until a later date.