SELMA – This year’s 301 Endless Yard Sale is Friday and Saturday, June 14-15. Founded in Selma and now hosted by a variety of towns located along US 301 in the counties of Johnston, Halifax, Wilson, Nash, and Harnett, the annual 301 Endless Yard Sale remains a very popular annual event. Along the 100-mile plus stretch of highway, vendors and home yard sale locations offer deals on antiques, collectibles, DIY furniture, crafts, and more.
“The five visitor bureaus work together to promote the event, map out vendor locations, and keep an open line of communication between local stores, restaurants, residents, and county officials,” said Ashby Brame, VP of Marketing & Communications, Johnston County Visitors Bureau, “but, we’re just the middleman for the sale. Really, we could probably step out of the way and everyone would still show up. People are very enthusiastic about this event.”
Going strong for over 10 years now, the event attracts over 20,000 shoppers, and over 500 vendors, every year to sell or buy. People often stay overnight in the area to take advantage of the two full days of the sale, and hopefully cover the entire 100+ miles. Locations for vendors across the five participating counties are posted on the 301endlessyard.com website, which prior to and during the sale will see over 100,000 unique page views.
Another source of information for shoppers is the Facebook page with more than 26,000 followers; the very active page has become a planning tool where shoppers share photos, information on vendors, and details on the sale with friends and family.
“This is a long-running, successful event promoting the beauty of North Carolina’s backroads and the friendliness of our residents. We pride ourselves with bringing in people from over 20 states who not only shop the sale, but eat in local restaurants and stay in local hotels,” said Brame. “As in years past, we would like to remind everyone to be safe as they shop. Please keep other cars, pedestrians, and emergency vehicles in mind as you park and drive along the route.”
