Old North State Food Hall Set To Open In Early 2022

SELMA – North Carolina real estate development firm AdVenture Development, LLC has announced a new partnership with Hospitality HQ (HHQ) to serve as the operator of the Old North State Food Hall (ONSFH), set to open in early 2022.

Helmed by award-winning chef, restaurateur, TV personality and cookbook author Akhtar Nawab, HHQ will oversee all management and operations of the ONSFH, from vendor curation and relations to day-to-day logistics and guest services.

Recognizing the explosive growth in the Triangle Region combined with a location that offers easy access to leisure and business travelers along the heavily traveled I-95 corridor, Nawab and his Brooklyn-based company plan to bring talented culinary creators from across the country to the ONSFH. Through thoughtful curation, visitors will get to experience delicious artisanal concepts, as well as try dishes from renowned chefs and restaurateurs.

“We are thrilled to partner with Hospitality HQ on this exciting project and look forward to bringing the Old North State Food Hall to the residents of Johnston County and travelers alike,” stated AdVenture Development President Kevin Dougherty.

Founding partner and CEO of HHQ, Nawab noted, “The eastern part of the Triangle has strong agricultural roots. Farm to table has always been a way of life for many locals. Residents and visitors to the area crave all kinds of cuisines, which make the possibilities endless for a food hall. We are excited to have the opportunity to be in this region and serve such a dynamic community.”

As the name implies, Hospitality HQ is dedicated to providing high quality hospitality at all levels, prioritizing the comfort, security and wellbeing of their guests as well as their tenants. At ONSFH, HHQ’s presence will be evident through the food hall’s thoughtful design, from completely self-contained vendor bays to flexible, modular table seating, integrated takeout and contactless pay systems, and more. A veteran operator of renowned food halls and independent restaurants, including Inner Rail Food Hall in Omaha, Nebraska, and innovative Mexican concept Alta Calidad in Brooklyn, New York, HHQ is committed to bringing quality food, an immersive experience, and genuine hospitality to ONSFH.


  1. But don’t you dare have a name that we MIGHT find offensive or you won’t be allowed here. Right Redneck BBQ Lab?

  2. Food court going to open but what about the rest of the project? Have they cleared land in that area yet for the hotels, retail stores etc.?

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